Avanti Sales!

[mfg]

Which of the following years represent the LEAST amount of Studebaker Avanti new car sales?

1) 1962….2) 1963…..3) 1964 ….. or…..4) 1965

 

Edited July 2, 2025 by mfg
Removed model

[Dwight FitzSimons]

4) 1965

--Dwight

[mfg]

2 hours ago, Dwight FitzSimons said:

4) 1965

--Dwight

Sorry no, not 1965!

[mfg]

Any other thoughts on this question?

[1963r2]

1962

[Geoff]

1964

[Nelson]

Probably 62. Not sure of any being titled as 1962.

[mfg]

13 hours ago, 1963r2 said:

1962

 

3 hours ago, Nelson said:

Probably 62. Not sure of any being titled as 1962.

Yes,  1962 saw the fewest Studebaker Avanti ‘new car’ sales!

Breakdown…..

48% of new Avantis sold in ‘63

44% of new Avantis sold in ‘64

6% of new Avantis sold in ‘65

2% of new Avantis sold in ‘62

The above percentages were taken from a survey sent to  purchasers  of new Studebaker Avantis in 1966, by the firm of Morrison-Gottlieb.

Although the response to this survey was “ Excellent “, not every buyer of a new Avanti responded to it… hence… the above percentages aren’t written in stone!

Edited July 3, 2025 by mfg
Added text

[mfg]

17 hours ago, Geoff said:

1964

Sorry no Geoff…..See above.

[Dwight FitzSimons]

I am surprised that only ninety-some Avantis were sold in calendar year 1962 given that: 1) it was a new car, with all the excitement of a new car, and 2) the Avanti was introduced about mid-year 1962.  That only 90-some Avantis were sold in 1962 speaks to the production difficulties Studebaker was having.

So, the follow-on question might be how many Avantis were produced per month and then compare that to sales.  Of course, that info is known and documented.

--Dwight

[regnalbob]

5 hours ago, Dwight FitzSimons said:

I am surprised that only ninety-some Avantis were sold in calendar year 1962 given that: 1) it was a new car, with all the excitement of a new car, and 2) the Avanti was introduced about mid-year 1962.  That only 90-some Avantis were sold in 1962 speaks to the production difficulties Studebaker was having.

--Dwight

There were 1389 Avantis built during the 1962 calendar year.

2% would be 27 sold in 1962.

[mfg]

2 hours ago, regnalbob said:

There were 1389 Avantis built during the 1962 calendar year.

2% would be 27 sold in 1962.

The survey actually indicated 1.75%… I decided to round it off!!

[regnalbob]

Here are the results to a question asked in a survey from MFG Body Company.

[mfg]

3 hours ago, regnalbob said:

Here are the results to a question asked in a survey from MFG Body Company.

The problem with surveys is that it’s difficult, if not impossible, to get 100% participation.