Quotes from the Lamberti paper. Fascinating reading bought to you by Richard Quinn.
On Thursday, we started the drip moldings 100%. The Service Department has been notified that they can get some of the new stock. We will use up the other stock, but we will have some scrap on it.
Mr. Minkel feels the drip molding is a service matter. You can’t open the door in the rain without getting soaked – also, the water runs into the car. He said the cost is $2.50 plus handling, or about $5 total. With 2,600 units out, our exposure would be $5 each, or $13,000. Installation could run from $11 to $16, depending on the local rate – it is a 2-hour job. Mr. Minkel thinks the general opinion of the public and the dealer organization is that this was a styling boo boo – probably on everybody’s part – and he strongly urged that we give the customer the drip moldings and let him pay for putting them on. If the dealers have to charge the customer, they won’t call him to ask him to come in; consequently all the cars wouldn’t be done. Mr. Minkel asked the opinion of the members of the group, if any of them felt strongly that we should not do this. These were the comments: have experienced more complaints on that issue than on anything else except the small mirror – feel it would be worth the money; agree with Lew, people in town have mentioned it; believe the customer would feel 2 hours’ labor was enough; the thing should have been on the car in the first place. It was mentioned that Mr. Egbert was of the opinion that we should get money for it. The fact that it was not included on the car to start with was the result of a decision – not an oversight. Mr. Minkel will discuss it with Mr. Egbert.