The Avanti Gold is a nice shade of gold - not gaudy and not weak. It works well on an Avanti. Perhaps that is why Studebaker's ad agency chose it for their brochure car. I have always wondered, though, why the carpets on a gold/elk car were solid black, rather than salt & pepper like most of the other 1963 exterior/interior color combinations.. I like the salt & pepper carpets.
--Dwight