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Posted

In ads for the Studebaker Avanti, Studebaker touted their windshield wipers as "variable speed electric windshield wipers, _ _ _ _ _ _ _ type". What is the missing word in the advertising description??

wind.jpg

Posted (edited)

Rotary.  I was going to say electric as opposed to vacuum…but electric is already in the description.

Edited by Gunslinger
Posted
51 minutes ago, iamrgh said:

parallel?

no, that's not the description that was used.....

Posted
23 minutes ago, Gunslinger said:

Rotary.  I was going to say electric as opposed to vacuum…but electric is already in the description.

no, that's not the description that was used.....

Posted

Right Hand Drive 'Sweep' for American Cars (I still say DUMB) 🤥

Posted
6 minutes ago, wdaly said:

Right Hand Drive 'Sweep' for American Cars (I still say DUMB) 🤥

No, that wasn't the word used....

Posted

Actually, in the 1963 full line catalog, Studebaker mentioned their new Avanti had two speed electric windshield wipers.. and let it go at that!

Posted
7 hours ago, mfg said:

Actually, in the 1963 full line catalog, Studebaker mentioned their new Avanti had two speed electric windshield wipers.. and let it go at that!

I'm looking along the lines of the spoken word.....an unusual description, I'll have to say...

Posted
8 hours ago, mfg said:

Actually, in the 1963 full line catalog, Studebaker mentioned their new Avanti had two speed electric windshield wipers.. and let it go at that!

Actually, you need to read the Avanti Owner's Guide.

AvantiWiper.thumb.png.f24b7aeee181a45915295657763a5284.png

Posted (edited)
29 minutes ago, regnalbob said:

Actually, you need to read the Avanti Owner's Guide.

AvantiWiper.thumb.png.f24b7aeee181a45915295657763a5284.pngYou need to re-read my source!.. Check the 1963 Studebaker full line passenger car catalog!!

Edited by mfg
Added text
Posted

Yes, an unusual description, but during the initial introduction of the Avanti, the windshield wipers were described as "variable speed electric windshield wipers, lullaby type"

at 8:53-9:01..... 

 

 

Posted
56 minutes ago, murph the surf said:

I'm looking along the lines of the spoken word.....an unusual description, I'll have to say...

Your question mentions an ad.. not the spoken word… so I thought the answer might be found in period Studebaker literature…. This totally confused regalbob too!

Posted
1 minute ago, mfg said:

Your question mentions an ad.. not the spoken word… so I thought the answer might be found in period Studebaker literature…. This totally confused regalbob too!

I'm sure those companies who spent $7 million for a 30 second spoken/visual spot during the Super Bowl certainly hoped their "ads" paid off for them...

Posted
9 minutes ago, murph the surf said:

I'm sure those companies who spent $7 million for a 30 second spoken/visual spot during the Super Bowl certainly hoped their "ads" paid off for them...

Sorry, I guess regalbob and I simply misinterpreted the word ‘ad’….

I agree with your conclusion!

Posted
1 minute ago, mfg said:

Sorry, I guess regalbob and I simply misinterpreted the word ‘ad’….

I agree with your conclusion!

Have to admit, might be pretty dangerous driving a car with "lullabye" wipers,especially after driving for 10-12 straight hours..... 

Posted
6 minutes ago, murph the surf said:

Have to admit, might be pretty dangerous driving a car with "lullabye" wipers,especially after driving for 10-12 straight hours..... 

I agree with that too!!!!!!!

Posted
1 minute ago, mfg said:

I agree with that too!!!!!!!

Someone at D'Arcy didn't think that one through......

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