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Posted

A slogan used in an 'Avanti era' Studebaker advertisement was....Sun, Sea, & .............?

Posted (edited)

Sun, sea, & salt (referring to Bonneville)???? :)

Actually, it was "Sun, Sea, and Studebaker" :P

 

 

Sun, Sea, and Studebaker 2-page.png

Edited by r1lark
Posted

Thanks for that page (that I do not believe that I have).  It looks like the '63 Wagonaire that I owned for nine years.  Mine was; Daytona, blue mist metallic, back up lights, wheelcovers, whitewalls, roof rack, blue bucket searts - plus - 289 V8, AT, ps, pdb, radio, heater, Sta-Bars, etc.

Posted

That is an outstanding advertisement!...I still have the one I picked up at my local Studebaker dealer SOOO many years ago!

 

By the way, what does "Island In The Sun" refer to?

Posted (edited)

Studebaker advertised quite a bit in Boating magazine in '62 thru '64. Boating would have special advertising sections that had nice color ads, with a common "theme". Island in the Sun was the theme in the issue that the Avanti/Wagonaire ad was in.

Here are some more Studebaker items from Boating magazine:

 

Boating '62 Lark ad 1.jpg

Boating '62 Lark ad 2.jpg

Boating Avanti Ad.jpg

Boating Wagonaire.jpg

Edited by r1lark
Posted

That looks an unusual colour for an Avanti in the first brochure.

Any thoughts on the colour or is it a trick of the light  ? 

pb

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