mfg Posted February 28, 2015 Report Share Posted February 28, 2015 Who do we attribute this quote to?......"Between two products equal in price, function, and quality, the better looking will outsell the other" Link to comment Share on other sites More sharing options...
Gunslinger Posted February 28, 2015 Report Share Posted February 28, 2015 Raymond Loewy. It was the basis for his acronym "MAYA"..."Most Advanced Yet Acceptable". Link to comment Share on other sites More sharing options...
mfg Posted February 28, 2015 Author Report Share Posted February 28, 2015 As usual, the correct answer ..PLUS! Link to comment Share on other sites More sharing options...
plwindish Posted February 28, 2015 Report Share Posted February 28, 2015 I have a question about another quote. Who is credited with coining the phrase "there is nothing more expensive than a cheap Avanti"? That phrase gets a lot of mileage. Link to comment Share on other sites More sharing options...
mfg Posted February 28, 2015 Author Report Share Posted February 28, 2015 No idea who coined that phrase...It is catchy, and can be somewhat true depending on the situation. I'd guess it was originated by an SDC Forum member......They 'invented' CASO too! Link to comment Share on other sites More sharing options...
Gunslinger Posted February 28, 2015 Report Share Posted February 28, 2015 The "...nothing more expensive" comment was coined by John Poulos (JDP) on the SDC Forum. If he didn't actually coin the phrase, he at least popularized it. Link to comment Share on other sites More sharing options...
plwindish Posted February 28, 2015 Report Share Posted February 28, 2015 Thanks Gunny. I know I've seen his name associated with the phrase many times when he was marketing some of his finds in the forum. As to the phrase, I'm sure many of us have found out the hard way the correctness of the statement. Link to comment Share on other sites More sharing options...
brad Posted February 28, 2015 Report Share Posted February 28, 2015 But it's not true. I costs as much or more to restore nearly any vehicle you can name. I've seen Shelbys well into the six figures on restoration costs, and Corvettes too for that matter Link to comment Share on other sites More sharing options...
plwindish Posted February 28, 2015 Report Share Posted February 28, 2015 I think the statement wasn't necessarily directed toward restoration as much as it was meant for getting an Avanti at a cheap price and dumping all kinds of money into it to keep it on the road. I consider restoration a completely different animal where you know everything will cost $$$$ to bring it back to like new. Link to comment Share on other sites More sharing options...
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