Halibrand Avanti!

[mfg]

In the summer of 1963, optional Halibrand 'mag' wheels were made optional for all Studebaker passenger cars, for a retail price of (approx)................?

1) $188.00.........2) $ 240.00.........3) $ 310.00......or.......4) 425.00

[r1lark]

The number I remember is around $290 dealer list for the wheels, knockoffs, nuts, etc. So since #3 seems too close to what I remember as dealer list, I'll say #4 -- $425 (since your numbers are retail).

[mfg]

The figure I had, Published in the June 1963 Motor Trend magazine, was $240 a set.....Not sure if this was dealer cost, but it does sound like it.