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Raymond Loewy write-up in Atlantic magazine...


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Atlantic magazine has an article on the four letter word used by marketers to sell products...MAYA..."Most Advanced Yet Acceptable" which was coined by Raymond Loewy. While there's no mention of the Avanti in the article there is mention of his work for Studebaker...specifically the '53 "Loewy Coupe" though we all know while he gets credit it was a Bob Bourke design while working for Loewy. While not groundbreaking when it comes to RL history it does give the man credit for his influence on industrial design.


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