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Raymond's Avanti!


mfg

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In a letter he wrote in 1967, Raymond Loewy expressed a concern he had over the Studebaker Avanti .....Loewy's concern was.........

1) He was disappointed the Avanti had to be a four passenger car, as opposed to a Corvette-like two passenger job?

2) Unhappy Studebaker didn't fully pay him for the design job?

3) Was concerned that no one would remember the car?

Edited by mfg
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Original design was as a 2-seat. Loewy was disappointed his design was changed to a 4-seat.

(o[]o)

Yes, Loewy would have liked a two seater....but the reality was Studebaker needed a four-place to make the new car a viable proposition.

Correct answer as per Loewy letter.....#3, (no one would remember it!)

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