Jump to content

Recommended Posts

Posted (edited)

In a letter he wrote in 1967, Raymond Loewy expressed a concern he had over the Studebaker Avanti .....Loewy's concern was.........

1) He was disappointed the Avanti had to be a four passenger car, as opposed to a Corvette-like two passenger job?

2) Unhappy Studebaker didn't fully pay him for the design job?

3) Was concerned that no one would remember the car?

Edited by mfg
Posted

Original design was as a 2-seat. Loewy was disappointed his design was changed to a 4-seat.

(o[]o)

Yes, Loewy would have liked a two seater....but the reality was Studebaker needed a four-place to make the new car a viable proposition.

Correct answer as per Loewy letter.....#3, (no one would remember it!)

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
×
×
  • Create New...