mfg Posted December 7, 2016 Report Posted December 7, 2016 (edited) In a letter he wrote in 1967, Raymond Loewy expressed a concern he had over the Studebaker Avanti .....Loewy's concern was......... 1) He was disappointed the Avanti had to be a four passenger car, as opposed to a Corvette-like two passenger job? 2) Unhappy Studebaker didn't fully pay him for the design job? 3) Was concerned that no one would remember the car? Edited December 7, 2016 by mfg
mfg Posted December 8, 2016 Author Report Posted December 8, 2016 ISTR No. 2. No, that's not the one!
JWL1940 Posted December 9, 2016 Report Posted December 9, 2016 Original design was as a 2-seat. Loewy was disappointed his design was changed to a 4-seat. (o[]o)
mfg Posted December 9, 2016 Author Report Posted December 9, 2016 Original design was as a 2-seat. Loewy was disappointed his design was changed to a 4-seat. (o[]o) Yes, Loewy would have liked a two seater....but the reality was Studebaker needed a four-place to make the new car a viable proposition. Correct answer as per Loewy letter.....#3, (no one would remember it!)
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