Bonneville Runs!

[mfg]

The main reason Studebaker sent its cars to Bonneville in '63 was to prove the soundness of their products, under the most stressful conditions......True?

[Gunslinger]

That may have been part of it but I think they also wanted to give Studebaker a performance image as well. They did advertise the speed records as well as how the cars held up on the salts.

I think I would say the answer to your question would be a qualified true as well as a qualified false. I believe the desire for a performance image was primary and the reliability aspect a welcome benefit.

[mfg]

That may have been part of it but I think they also wanted to give Studebaker a performance image as well. They did advertise the speed records as well as how the cars held up on the salts.

I think I would say the answer to your question would be a qualified true as well as a qualified false. I believe the desire for a performance image was primary and the reliability aspect a welcome benefit.

I can only agree with your thoughts here....but there was another reason...I feel the MAIN reason.....Anybody?

[gwood7]

It seems I read that they decided to use the runs to debut the new 64 models. But I didn't take that to mean that that was the main reason.

[mfg]

It seems I read that they decided to use the runs to debut the new 64 models. But I didn't take that to mean that that was the main reason.

Yes, I believe that was part of it,....but really not the MAIN reason!

[mfg]

No other thoughts on this question?

[Gunslinger]

To introduce the Super Lark and Super Hawk...the idea to use it to introduce the entire '64 line followed the successful performance of the Lark types and Hawks.

[mfg]

Well, you're all really close on this 'somewhat trick' question.............The MAIN REASON Studebaker sent its cars to Bonneville in '63 was to SELL CARS!!!! Answer to question....FALSE