Avanti Woes!

[mfg]

It had to be a difficult time for Studebaker Corporation during the summer of 1963….

The idea of calling unsold Avanti automobiles, originally built and considered 1963 models 1964’s after a certain date, seems highly unusual to me!…. More on this oddity in the AVANTI TRIVIA section.

[ronmanfredi]

3 hours ago, mfg said:

It had to be a difficult time for Studebaker Corporation during the summer of 1963….

The idea of calling unsold Avanti automobiles, originally built and considered 1963 models 1964’s after a certain date, seems highly unusual to me!…. More on this oddity in the AVANTI TRIVIA section.

I don't know why.  Back in the day, a lot of manufacturers were doing this in the early fall.  Studebaker didn't really have new models each year like the big 3 did, they made ongoing running changes, so a "fall-winter" change over to the next year made sense even if the car didn't change.  

[mfg]

3 minutes ago, ronmanfredi said:

I don't know why.  Back in the day, a lot of manufacturers were doing this in the early fall.  Studebaker didn't really have new models each year like the big 3 did, they made ongoing running changes, so a "fall-winter" change over to the next year made sense even if the car didn't change.  

Exactly!…. But I’d say their strategy probably didn’t convince many perspective buyers that a car that was a ‘63 last week is now, on a certain date, a ‘64!…..As we know, Studebaker’s Automotive Division was really ‘on the rocks’ by then.