mfg Posted January 23, 2015 Report Posted January 23, 2015 What was the Egbert "Our Dealers Are Screaming For The Cars" letter all about?
Guest dapy Posted January 24, 2015 Report Posted January 24, 2015 Production delays for Avanti and demand created by (premature) PR and advertising. I worked for the Ad Agency in NYC.
mfg Posted January 24, 2015 Author Report Posted January 24, 2015 Yes, that's right....It was a letter to Morrison at MFG complaining of the delay in shipping Studebaker the finished Avanti bodies.....Certainly a critical problem when trying to get a new model into the buying publics hands.
8E45E Posted January 24, 2015 Report Posted January 24, 2015 I'm surprised Sherwood Egbert didn't use any 'colorful' language in his letter: http://forum.studebakerdriversclub.com/showthread.php?55790-quot-Our-dealers-are-screaming-for-the-cars-quot-Sherwod-Egbert-6-13-62&highlight=screaming+Egbert Craig
mfg Posted January 24, 2015 Author Report Posted January 24, 2015 That's the letter...tactful,..but TO THE POINT!!
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