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1964 Avanti?


mfg
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Studebaker announced that "all new and unused Avanti models, when first sold at retail and licensed or titled after the October 1 (later changed to September 1), '63 date, will carry the registration year designation of 1964". In the extreme, this meant that the first Avanti built, if unsold, could have been registered as a 1964 model. All Avanti's produced after March '63 beginning with serial number R-3601 no longer had their serial number begin with the number 63. This information was published in one of the Turning Wheels magazines. Sherwood Egbert wanted to incorporate running changes whenever possible and instructed his sales staff to discontinue model year identification. Two Sales Letters from L.E.Minkel dated Feb. 14, 1963 and August 21,1963 confirm this decision. My conclusion to you post is False.

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Studebaker announced that "all new and unused Avanti models, when first sold at retail and licensed or titled after the October 1 (later changed to September 1), '63 date, will carry the registration year designation of 1964". In the extreme, this meant that the first Avanti built, if unsold, could have been registered as a 1964 model. All Avanti's produced after March '63 beginning with serial number R-3601 no longer had their serial number begin with the number 63. This information was published in one of the Turning Wheels magazines. Sherwood Egbert wanted to incorporate running changes whenever possible and instructed his sales staff to discontinue model year identification. Two Sales Letters from L.E.Minkel dated Feb. 14, 1963 and August 21,1963 confirm this decision. My conclusion to you post is False.

Your conclusion is CORRECT...and thanks for the 'full story'!

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