Ernie Posted February 19, 2013 Report Posted February 19, 2013 Good article EXCEPT for the last sentence! http://www.theglobeandmail.com/globe-drive/car-life/classic-cars/avanti-the-last-attempt-to-keep-studebaker-alive/article8827135/ Ernie N.
Guest dapy Posted February 21, 2013 Report Posted February 21, 2013 I don't think it was to 'lift the fortunes' of Studebaker which at the time was terminal...highest labor costs in the industry and serious competition from Detroit. I think it was Egbert's personal statement to the reactionary South Bend elders. I believe he left the company under the proverbial 'cloud', and sadly died at age 49 a few years later. No doubt that the Avanti was his legacy, but I wouldn't rename the car "Egbert".
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