There is a Market for the Avanti Coupe

[Ernie]

"... Despite the fact that Roush Performance enjoyed a record year in 2007 — building more than 2,000 custom vehicles for 475 authorized Ford dealers — sales of its customized F-150 are "very slow for us right now," said Clark. Last year, Roush sold just 100 of its "Nitemare" trucks, a customized 445-horsepower F-150 Flareside priced at around $45,000. "When gas hit $3 a gallon, truck sales really stopped," he said. "The performance truck market has slowed."

In another development, Roush for the first time is delving deeply into its customer base to come up with marketing demographics. The typical customer is a male between the ages of 38 and 52 with an average income between $80,000 and $120,000. The average customer's Roush vehicle is "sort of a toy," Clark says, "not a daily driver." The few women who buy Roush products are "very popular amongst the men who don't own one," he says.

If Roush can sell 2,000 customized Mustangs, there is no doubt Avanti could sell several hundred Avantis.

Roush Mustangs are not cheap. You can check the prices at:

http://www.roushperformance.com/

Edited February 23, 2008 by Ernie