Looking Back to the Future

LOOKING BACK TO THE FUTURE tells the story of one of America's most prolific Designers, Raymond Loewy. Filmed over a period of two years traveling with Mr. Loewy to his offices in London and Paris, his homes at La Cense, France, Paris and Palm Springs, California, RL shares his dreams and struggles, his challenges and successes, and the design process in intimate detail.

From his first designs for Gestetner to his work for NASA on Skylab, this film brings the viewer into the exciting and provocative world of Industrial Design. Loewy helped create the term 'streamline' and applied it to everything from pencil sharpeners to sleek locomotives, ships, automobiles and more. RL explains how he designed the bullet nosed Studebaker and one of his most lasting designs, the Avanti.

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A Charles Dorian Walker Production www.peridotpictures.com running time: approx 1 hour