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A retrospective look at Studebaker's last days after production shut down in the United States and continued for just two short years across the boarder in Canada.
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Author Stu Chapman worked for Studebaker of Canada Ltd for just three years, beginning as the Assistant Advertising and Public Relations Manager in the summer of 1963. The first quarter of 1964 he rose to Acting Advertising and Sales Promotion Manager and before the year was out, he was elevated yet again to Director of Advertising. Of course all that came to an end in 1966. But during that trio of yearsChapman gave his all, trying to help Studebaker find a route that would enable it to survive.
When it all ended Chapman found he “had inherited files, memorabilia and a thousand memories” which he shares on the pages of his book. The basic history has been recounted in other books and articles, but there is always more to be gained from hearing or reading it again, especially when it is from a fresh perspective and the perspective is that of a true “insider”.
If you purchase any memorabilia item, book, calendar or window sticker and they are damaged in shipping or otherwise defective, we will gladly replace any damaged item.
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